Junko was always struck by the scent of each place and how absent it felt when the photographs were viewed.
Home goods store house pillows full#
Filled with exotic detail and rare beauty, the photos themselves could never express the full range of their experiences. After reuniting with their loved ones, they had many photos to share and stories to tell of their journeys. Though difficult to imagine in today's connected age, they were often out of touch with their families and friends back home for years at a time. Well before mobile phones and wireless networks, the newly married couple explored the most remote parts of the world together. Originally from Kumamoto in southern Japan, she and her husband Louis spent many years traveling the world before settling in Saratoga Springs, NY. KOBO was created in 2006 by Junko Kobori. We’re CADDIS and we’re designing eye appliances for people over 40. We’re asking people to aspire to be more of who they are today. We realize that this goes against most of the mass market, and mass culture. Setting coordinates on this requires turning the tide on cultural perceptions, and recruiting like minded people. Then we sat with the idea of Attitude age for awhile, and became interested…Īttitudes & beliefs as powerful health remedies is now the bullseye of our target. Authenticity seems difficult for these products/brands and for people who rely on them. Billions are spent on rear view mirrors and band-aids attempting to tell a different story than the story people own today. Many movements/products/innovations are born addressing this body age category and people’s physical condition or appearance. We moved to our Body age, which as a consumer product category, has experienced substantial growth. Looking at the 3 different parameters on age (the Number, Body & Attitude), our company made choices on where to focus. People who “believe it when they see it” live constrained in cynicism (poor aging plan). Oppositely, “seeing it when you believe it” places actions in the hands of beliefs (much better). Not only their happiness (or lack of), but their physical condition is tied to thoughts and beliefs. Science is proving that attitude & beliefs are a larger factor than the age Number or Body age for good health & improved standard of living.īeliefs are stronger than genes.
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